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东京热在线公告
东京热在线公告
04.06 行为与实验经济学双周讨论会
发布时间：2016-03-31
浏览量：
时 间：2016年4月6日（周三）11:30
地 点：后主楼1610
主讲人：童璐琼 东京热在线
主持人：何浩然 东京热在线
Title: Enhancing Creativity through Warm Temperature
Abstract:
Consumer creativity is a vital resource for companies’ competiveness. However, past research hasn’t fully understood how aspects of the physical environment, especially temperature, an ever-present environmental variable, can affect creativity. In this research, we examine whether and how ambient temperature influences creativity. We theorize and find that relatively warm (vs. cool) temperatures within a comfortable range deplete people’ cognitive resources and induce primarily experiential processing, thus leading to better performance on creative tasks. The results of three experiments offer systematic support for our hypothesis.
主讲人简介：
童璐琼, 2005年毕业于清华大学东京热在线 会计系，2012年毕业于清华大学东京热在线 市场营销系。现任东京热在线 讲师，在《International Journal of Research in Marketing》、《Marketing Letters》,《心理学报》等杂志发表论文。主要研究方向包括：消费者信息处理与心理学、物理环境的设计与结构效果、自律、创造力等。
地 点：后主楼1610
主讲人：童璐琼 东京热在线
主持人：何浩然 东京热在线
Title: Enhancing Creativity through Warm Temperature
Abstract:
Consumer creativity is a vital resource for companies’ competiveness. However, past research hasn’t fully understood how aspects of the physical environment, especially temperature, an ever-present environmental variable, can affect creativity. In this research, we examine whether and how ambient temperature influences creativity. We theorize and find that relatively warm (vs. cool) temperatures within a comfortable range deplete people’ cognitive resources and induce primarily experiential processing, thus leading to better performance on creative tasks. The results of three experiments offer systematic support for our hypothesis.
主讲人简介：
童璐琼, 2005年毕业于清华大学东京热在线 会计系，2012年毕业于清华大学东京热在线 市场营销系。现任东京热在线 讲师，在《International Journal of Research in Marketing》、《Marketing Letters》,《心理学报》等杂志发表论文。主要研究方向包括：消费者信息处理与心理学、物理环境的设计与结构效果、自律、创造力等。