东京热在线公告
东京热在线»
东京热在线公告
东京热在线公告
4月18日营销系seminar
发布时间：2012-04-12
浏览量：
主题：Discussion in marketing research
演讲人：陈歆磊博士，加拿大英属哥伦比亚大学尚德商学院副教授（终身教职）
主持人：孙川博士东京热在线
经济管理学院营销系主任，副教授
时间：2012年4月18日15：00- 17：00
地点：后主楼1610
演讲人简介：
Xinlei Chen is an associate professor and Finning Junior Professor in marketing at the University of British Columbia. He received his B.E. from Tsinghua University and Ph.D. in Marketing from University of Minnesota. Prior to UBC, he has been a project manager in power generation industry at China-Machine Building International Co. and ABB. Professor Chen’s research interest focuses upon the pricing contract in distribution channels, impact of firm strategies (pricing, advertising and promotion) on consumer choice, and entertainment Industry (movie, video game). Articles along these lines appear in the Journal of Marketing Research and Marketing Science . Professor Chen was an MSI Young Scholar in 2009, which is granted biennially to some of the most promising scholars in marketing and closely related fields.